Under Armour

ASSOCIATE BRAND MANAGER - YOUTH

My team launched Team UA NEXT, Under Armour's first comprehensive youth marketing campaign dedicated towards young athletes ages 7-12 years old. We partnered with national retailers including Hibbett Sports, Dick's Sporting Goods, and Cabela's, on a thirteen-city experiential tour to find the next stars of Under Armour youth. Our winners showcased their talent and grit in national photo and video campaigns, and they even got to practice with their favorite pro athletes on the Under Armour roster.

Over 15,000 young athletes attended Team UA NEXT events, including 6,000 at our MLB Fan Fest activation alone, and we reached over 11M targeted youth and parent digital impressions.