A Bathing Ape

As head of BAPE's United States business I lead a team of eight direct reports and an organization of nearly 200 employees to grow the US business 20% year-over-year. My department included buying & merchandising, marketing & PR, retail, e-commerce, warehouse operations, and HR. We executed major collaborations with both online and experiential activations. Noteable collabs include Lil Yachty, J Balvin, Wiz Khalifa, Montblanc, MCM, Mitchell & Ness, Ghostbusters, and Barbie.